SAYURI SANTIBÁÑEZ CORONADO

Senior UX Designer | Product Designer
FRONT-END & Generative Art enthusiast

PROFESSIONAL

About me

👋 Hi there! I’m Sayuri, a Senior UX Designer with 7+ years of experience shaping digital products that are user-centered, business-driven, and built to scale.

I specialize in UX design, research, and strategy, and I've worked across E-commerce, Fintech, and renewable energy, designing thoughtful experiences for global consultancies, fast-paced startups, and in-house product teams.

My background in project management (5+ years) and web development (1.5 years) gives me a well-rounded, cross-functional perspective on building digital products that actually work — from concept to delivery.

I’m passionate about creative, out-of-the-box problem-solving, and love blending design with the latest tech and UX trends to craft solutions that are as smart as they are beautiful. I care deeply about attention to detail, human impact, and collaboration.

Let’s build something meaningful, scalable, and a little unexpected 🚀

Personal interests:
🪩 Vinyl collector & analog synth enthusiast
🎬 Horror/thriller fan (yes, even the weird ones)
📚 Lifelong UX/UI learner, always leveling up
🎛️ Currently experimenting with Processing and NodeBox to explore generative art

Skills

Problem Solving

Decision Making

Storytelling

Adaptability

UX strategy

UI Design

Visual Design

UX research (qualitative & quantitative)

Wireframing

Prototyping

Workshop facilitation

Information architecture

Figma

Creativity

Business savviness

Design systems

Collaboration & Teamwork

PROCESS

Step by step process

My approach is rooted in UX principles and adapts to both new product design (with a strong focus on UX strategy) and redesign projects. The process varies based on the project's complexity.

In Agile environments (Lean UX), I prioritize research, analytics, and testing to ensure that even with fast MVP deliveries, the product remains high-quality, user-friendly, and valuable to the business.

Research

Analysis

- Stakeholders and user interviews (screening process, face-to-face/videoconference interviews, surveys)

- Competitive and Marketing research

- Identify user needs and pain points (Design Thinking, assumptions, hypothesis)

- Identify business needs (Prioritization matrix)

- User story mapping

- Develop (assumption personas, personas, end users)

- Create user flows/journeys (Figjam, Keynote, Mural, Miro, Figjam)

- Affinity diagram

- User statments

- User cases

- Affinity diagrams and debrief

Design

- Sitemap (Mural, post-its, Miro, Figjam)

- Sketching (Balsamiq, paper)

- Wireframes (whiteboard, figma)

- High fidelity designs (Figma)

- Prototypes (Figma)

- Design systems implementation

- Review sessions with stakeholders, clients and development team

Test

Quantitative and qualitative research

- Usability evaluation

- Usability testing

- Proof of concept

- Metrics analytics

- Findings debrief

Deliver/Implement

- UI mockups

- Prototypes

- Development team and stakeholders handoff

Tools

UX Research & Strategy

Projects that showcase my expertise in user research, uncovering key insights that drive strategic decisions, improve product experiences, and align business goals with user needs.

portfolio

Definition of the scope for an online digital payment product, taking into account the needs of users and competitors.

Future of digital payments

A project where the main focus is on research and data analysis for a platform that protects from bot attacks.

Bot mitigation and protection software

UX/UI Design & Implementation

Projects that demonstrate my ability to transform research insights into user-centered digital solutions for web and mobile.

A mobile app for customers to track and optimize their solar panels, EV chargers, and battery usage, ensuring efficiency and savings.

Solar energy mobile app

An internal web app to streamline sales, project coordination, and installation processes for solar energy systems, improving efficiency across teams.

Solar installation management web app

E-commerce mobile and web app

Digital product where users make purchases. The product consists of a web version, a mobile version, and an administrative panel.

UI Challenge

The North Face challenge

The first challenge I've participated where I was able to put in practice my UI skills

experience

Nov 2022 - Present | Jönköping, Sweden

Senior UX/UI software designer, SESOL AB

Sole designer for a customer-facing mobile app and an internal web platform. Took on Product Owner duties to define
roadmaps and prioritize features aligned with business and technical goals. Built a cross-platform design system to streamline
development and ensure consistency. Partnered with dev, QA, and stakeholders to translate complex requirements into
high-impact, feasible design solutions, ensuring smooth implementation and reducing rework.

Experience

Feb 2020 - Oct 2022 | Guadalajara, Jalisco, México

UX Designer III, Wizeline

Led a 5-designer team on an e-commerce platform redesign. Contributed to UX research and strategy across fintech,
e-commerce, and cybersecurity. Conducted workshops and delivered prototypes and design specs for cross-platform tools,
aligning client expectations and technical constraints with user needs in close partnership with U.S. and Mexico-based dev
teams and clients.

Jan 2019 - Feb 2020 | Guadalajara, Jalisco, México

UX Designer, IBM CIO Partner Ecosystem organization

Designed enterprise platforms using IBM's Carbon Design System, contributing to IBM Partner Plus and other global tools;
Drove alignment with international teams and presented design proposals to senior stakeholders, ensuring adoption of
consistent patterns across global platforms.

Jan 2014 - Jan 2019 | Guadalajara, Jalisco, México

Web Developer Jr., IBM Marketing Services Center - WEB

Key Responsibilities

Built responsive UI components and CMS-driven sites for IBM.com, collaborating with designers and developers.

Sep 2012 - Jan 2014 | Guadalajara, Jalisco, México

Project Manager, IBM Marketing Services Center - WEB